Videocon Mobile launches new brand logo – Videocon Telecom

Videocon Mobile Services has announced the release of its new logo, “Videocon Telecom”. With the new logo that reflects the core values of the brand and the new face that reflects the aspirations of the youth, it intends to connect with forward-looking, modern youth segment and extend its market presence. It has also roped in the young Punjabi actor and Singer, Gippy Grewal as its Brand Ambassador.
 
According to Videocon Telecom, the new logo creates a strong association of the brand with the telecom sector. Videocon Telecom plans to leverage the association with Gippy Grewal through various mediums.

Arvind Bali, Director & CEO, Videocon Telecommunications, said, I am pleased to unveil our new brand logo 'Videocon Telecom' which brings with it a reinforced identity and a new vibrant approach. We are also elated that the much-loved Punjabi actor and singer, Gippy Grewal is now our Brand Ambassador. Gippy is known for his versatility and has a huge fan following not only from youth, but also from people from all walks of life. This, in addition to our all-new and refreshing Videocon Telecom logo, reflects our core values.

Gippy Grewal said, I am very excited to be a part of the Videocon family. Videocon mobile services, which is Videocon Telecom now, is a very young and vibrant brand. I can actually relate myself to the brand and this is the very reason that I didn't have second thoughts in associating myself with the brand.

The artiste will soon be visible in newspapers advertisements, in television commercials, digital media, on billboards, on retail front displays and in on-ground brand activation activities.