View count feature will be added to WhatsApp for iOS users

WhatsApp is working on an iOS feature that will allow users to see how many times a channel update has been viewed. This application will let channel owners measure audience reach and engagement. It is now available for Android in beta. It will help organisations utilising WhatsApp Channels as a broadcasting tool to gauge update impact by displaying view counts within message bubbles.

“This feature not only assists channel owners in understanding the audience reach of their updates but also enables them to estimate the number of users with notifications enabled for their channel who have viewed the content,” the report said.

In addition, the feature to track the view count will enable users and organisations to use WhatsApp Channels as a broadcasting tool to understand the impact and reach of their updates.

According to the report, this feature is under development and will be available in a future update of the app.

Meanwhile, WhatsApp has said that it is testing its large language model-powered chatbot Meta AI, with users in India and some other markets, in an effort to tap the massive user base to up its Artificial Intelligence (AI) offerings.