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Vodafone M- Pesa helping rural Rajasthan go Cashless



Supporting the Government of India’s Digital India programme, Vodafone M-Pesa has been helping urban and rural residents of Rajasthan to go digital and adopt a cashless living. 75 per cent of total customers who all are paying EMIs of various banking and non-banking financial companies are eligible to pay their EMIs through M-Pesa.


Vodafone M-Pesa now has 14 lakh registered users across 33 districts in Rajasthan and most of them do their money transfers and EMIs payment easily even from remote rural areas of Rajasthan. Vodafone M-Pesa is a secure mode of payment for all utility bills like electricity, DTH, postpaid and prepaid recharges. To facilitate easy EMI payments, Vodafone M-pesa has partnered with various non-banking financial companies which include Home Credit, Shree Ram Transport Finance, Capital First, Bajaj Finserv and Bajaj Auto Finance Limited. Vodafone Rajasthan customers can even pay EMIs for ESSKay Fin Corp.


Urging the residents of Rajasthan to simplify their lives with Vodafone M-Pesa, Amit Bedi, Business Head – Rajasthan, Vodafone India, said, “Seeded almost three years back in Rajasthan, M-Pesa has now become a huge enabler to quick, safe and easy digital payment and money transfers, even for people located in remote locations. Vodafone M-Pesa can hugely simplify lives in today’s scenario. At a time when a significant number of the state’s residents still don’t have access to a proper banking system, to help people manage their day-to-day expenses, M-Pesa can be an invaluable tool to ‘Go cashless’ and live worry-free.”


Vodafone M-Pesa is available both as an app and also in USSD mode via short code *400# for all mobile phone subscribers to access and use. It empowers users to digitize cash, make payments for utilities, undertake transactions such as bill payments, recharges, remit to family and friends and/or withdraw cash at their convenience from nearly 7,000 touch points across Rajasthan.