Vodafone with SugarCRM launches cloud-based Customer Management apps for SMEs

Vodafone Business Services (VBS) has announced Vodafone CRM – a suite of cloud-based customer management applications in partnership with SugarCRM, designed to enable Small & Medium enterprises have a 360-degree customer view and to build greater customer relationships.

Vodafone CRM, powered by SugarCRM, is built to be both flexible and modular. With an intuitive user experience the enterprise can better manage customer engagements and relationship allowing them to stand out in the challenging marketplace of today.

Vodafone CRM helps enterprises empower their sales team in a way that they can closely monitor customer information from any location and at any time needed on a simple accessible system. The system enables a 360-degree view of clients and records every interaction and business opportunity. Everything from allowing lead capture, pipeline building, running marketing campaigns and evaluating marketing ROI to managing mails and appointments, preparing quotes, tracking sales performance, and supporting their customers effectively with their issues and queries can be managed on this flexible CRM. With the companion mobile app, the enterprise can manage their customers on the go.

Targeted at small and medium enterprises (SMEs), start-ups and small offices / home offices (Sohos), Vodafone CRM is designed as different modules so that businesses can manage their customers in a better and more efficient manner.

Anil Philip, Senior Vice-President, Vodafone Business Services, said, “Vodafone CRM, in partnership with SugarCRM, enables enterprises to UNCOMPLICATE customer engagement and management in today’s complicated and challenging market environment and thus give the enterprise an edge in a crowded marketplace.”

“We are thrilled that Vodafone has chosen to partner with SugarCRM to offer CRM capabilities to its digital marketplace,” said Laurence Leong, Vice-President of Business Development, SugarCRM. “SugarCRM’s flexible product, and our OEM program with flexible business terms, allows Vodafone to create customized CRM offerings so its customers can build better business relationships.”

Vodafone CRM is now available on Vodafone’s completely online automated cloud apps marketplace Vodafone CloudStore (www.cloud.vodafone.in). Customers can buy online, opt for simple, flexible payment options and manage their users and licences online.

Tags: Vodafone, SugarCRM, cloud-based Customer Management apps for SMEs, Vodafone CRM, Vodafone Business Services, vbs, Anil Philip vodafone business services, vodafone crm varindia, Vodafone CloudStore