With GDPR bar quite high, many companies will struggle to be ready

“The GDPR applies to companies in Europe (specifically those in the EU / EEA), so it will affect an Indian company which has a European office, or is marketing to European customers,” says Arun Balasubramanian, Managing Director, Qlik India. “In terms of readiness, companies have had a long time to prepare for GDPR, but as the GDPR bar is quite high, many may be struggling to be ready. The biggest challenge in meeting the requirements is understanding not only what personal data companies have in their multiple systems, but also understanding the relationships of that data as well as who has access to it. This includes monitoring the consent and tracking of who opted in or out in for campaigns, newsletters, or petitions. GDPR is considered by many to be the highest global standard, and many countries have and will continue to strengthen their privacy laws in the near future.”