With its unique and robust partner programs SonicWall is dedicated to grow
Debasish Mukherjee, Vice President, Regional Sales, APJ, SonicWall
Importance of Partner Program
As a 100% partner-oriented company, we believe that they are the extension of our company, the obvious go-to market route for us. Therefore, we lay great emphasis on processes and programs, making them well structured, highly rewarding, and educating for our partners. No doubt, these programs need to be dynamic and evolving to respond to changing market needs as well as meet channel aspirations.
Percentage of the channel business
We are a 100% channel driven company and our business is front ended by some of the best in the industry across our business regions in 215 countries. Our ultimate aim is to provide our partners with everything they need in order to not only meet their yearly objectives but exceed them.
Appointment of VARs/partners as an integral part of the GTM strategy
SonicWall’s partner programs have evolved a great deal since their inception, and today’s programs are more comprehensive and offer more benefits than ever before. The Partner Enabled Services Program at SonicWall, is designed to accelerate highly profitable service opportunities for our SecureFirst Partners. Through training and enablement resources, this program equips partners to deliver specialized security services including design, implementation, configuration and training to optimize their customers’ SonicWall investments.
Channel strategy of the company
Today, as companies look to digitally transform their businesses, their focus is shifting toward solutions that deliver complete business outcomes, creating a unique window of opportunity for strategic partnerships. SonicWall has been way ahead in this area, with unique and robust partner programs in place. In 2020, SonicWall’s MSSP program was modernized to empower MSSPs with the resources and tools they need to protect their customers while improving operational efficiency and costs. SonicWall relies on its expansive base to fuel its momentum and is dedicated to continuing to grow programs like these to further meet the needs of our partners in the future.
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