With technology transformation, distribution and the buying pattern is also changing really fast

V K Bhandari
CMD - Supertron Electronics

“Technology is changing very fast, and with it everything is changing really very fast – the buying pattern is changing, the distribution model is changing, presentation is changing. On the other hand, we the channel community is always complaining about the absence of growth and profitability. So what is the reason behind that? Reason is the constant change we are witnessing every day. But the sad part is that we do not want to groom ourselves with that change. This is why we have been unable to grow. There are big opportunities today in the IT business – cloud, digitization, IoT, but it is upon how we grab all of them. If we take the example of Nokia brand which used to be a leading brand globally. But today with the rise in competition, the brand has slowly lost its turf. Similar examples are HMT, Ambassador car that no longer enjoys the huge market share it used to enjoy at some point of time. With time, people have also started forgetting these brands; reason being they have not changed with time. So my message is - only one thing is constant in life and that is the change.”