WOWSOME augments the skills of marketing communication
A unique way of advertising makes a lot of difference. Keeping this in mind, Rev Eye Technologies Private Ltd has launched a mobile-augmented reality application that transforms the way users can interact with their surroundings called WOWSOME. It is a mobile application with an interactive platform that transforms static images to dynamic content that engages the consumer enabling brands to show a different story using one medium with the help of sophisticated technology.
This Application is currently available on Google and iOS platform for free and will be available on the Windows platform in due course of time.
Vishal Reddy, Founder CEO, WOWSOME, said, “Augmented reality is a science of computer vision that creates enhanced view of the real world with virtual/digital information, usually through a device. Our intention behind launching WOWSOME is to break the last remaining disconnect between your real and digital life. WOWSOME is the next mass medium of advertising for brands across various sectors. With this innovative app, we are currently enjoying serving our early adopters across Luxury, Media Houses, Real Estate, Retail and FMCG. We are expanding our client base to help every brand enjoy the benefits of this medium.”
Karan Bhangay, Co-Founder, WOWSOME, commented, “We aim at educating brands about how WOWSOME is a mobile augmented reality medium that can transform the way they interact with their stakeholders. Understanding the need of brands to employ innovative methods of communicating with their stakeholders, we have designed WOWSOME in a way that it helps them reach their audiences in an effective and unique manner. The ultimate goal of WOWSOME is to create an interface whereby the user is unable to tell the difference between the real world and its virtual augmentation.”
WOWSOME can help marketers to lead their audience from their offline to online media with a hyper-immersive and hyper-targeted experience unlike anything seen before. It can maintain the credibility and accessibility of traditional print and outdoor media and boost up the promotions by enhancing it with the interactivity and live information from the digital skin. Customers can get real-time information and elevate situation-based content with WOWSOME, with innovative ads, customers can share them on social media, can showcase the product with 3D views, boost brand recognition, update prints in real time, making the prints come alive with animation.
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