Xiaomi, the Chinese phone manufacturing company, is mulling on options to export ‘made in India’ phones to West Asian nations for the first time by the end of the September quarter. The company is in discussion with Dixon Technology and other companies for local production of its phones, a report reveals.
Xiaomi aims to increase the use of Indian components (excluding semiconductors) in its handsets, with the goal of doubling it to 70 percent. Presently, Foxconn and China's DBG and BYD assemble Xiaomi phones in India, as per news report.
In May, Xiaomi contracted Optiemus Electronics to manufacture its bluetooth neckband earphones.
The company is planning to reduce the number of handset models and concentrate on phones priced between Rs 10,000 and Rs 15,000 by unveiling products in this price range.
The company’s market would dip by approximately 9 percent this year to 136 million handsets, its share could be 17-18 per cent from 20-22 per cent last year, according to the report.
In a discussion with the government, Xiaomi disclosed its plans to export mobile phones to the UAE. This would start with entry-level and mid-range phones, before extending to other nations. In more than 100 countries, Xiaomi sells its phones and West Asia is a crucial market for the Chinese company.
The Chinese handset maker is also planning to increase its offline presence. Currently, the share of offline and online sales is 50-50 percent, and the company wants to reach 60 percent of offline sales.
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