Yotta ensures that its channel strategy leverages the partners’ strengths and offerings

Bhavesh Adhia
Head – Partner Ecosystem, Yotta

"Being on the frontline and exposed to the market dynamics, partners bring immense value to both customers and technology companies. We have always emphasised a 'partner first’ approach, and a partner program is a crucial step in this direction. Partners are our extended sales team, facing the customers first, and it's essential to enable them with the correct information, tools, training, and support to build a value proposition for customers. It must be noted that just having a partner program is not enough; it must be seamless, transparent and must provide trust and immense opportunities to the partner ecosystem.

Core Components of Yotta’s Partner Program

From day 1, our Partner Policy has included direct incentives for the Partner Sales representatives for every new transaction closed by them. Secondly, our partner's avail commission for the entire duration of the customer contract and have options for a one-time pay-out.
We have also designed Yotta Innovators Club (YIC) Program. Partners signed up for this program get monthly cloud vouchers and access and support to Cloud Partner Portal, listing on the Yotta Technology ISV Program Page on the Yotta website, training support, online training for sales and specific programs, and exhibitor opportunities at Yotta conferences and events. 

To enable the sales teams of our partners, we launched a certification program called Yotta Horizon, which covers basic to advance training on data center and cloud services. 

The objective behind establishing partnerships is to ensure that we jointly provide our customers more value to help them achieve success. One of the key focus areas of any partner ecosystem strategy should be leveraging partners' strengths and offerings. 

Trust, Transparency and Teamwork have always been the key pillars of our Partner Program, and we ensure that we try to keep improving on the same lines via continuous feedback.

Another important step to forge stronger alliances is to recognise the efforts of partners for creating new opportunities and delivering superior customer experience. On the same lines, Yotta's Golden Circle Awards reiterate our commitment towards the partner ecosystem and recognise their contribution to technology innovation, leadership, and growth of Yotta.”