YouTube has introduced handles, a new way for people to easily find and engage with creators and each other on the streaming platform. Every channel will have a unique handle, making it easier for fans to discover content and interact with creators they love.
Handles will appear on channel pages and Shorts, so they’ll be instantly and consistently recognizable. For example, creators can be shouted out in a mention in comments or tagged in the title of a recent collab, helping them increase visibility and reach with new audiences.
In most cases, if a channel already has a personalized URL, that will automatically become their default handle, or they can opt to change the handle for their channel as soon as the notification in YouTube Studio comes through. When a creator chooses their handle, YouTube will also create a matching URL so creators can easily direct people to their content when they’re not on YouTube.
The company stated, “Handles join channel names as another way to identify a YouTube channel, but unlike channel names, handles are truly unique to each channel so creators can further establish their distinct presence and brand on YouTube.” The timing of when a creator will get access to the handles selection process depends on factors including overall YouTube presence, subscriber count and whether the channel is active or inactive.
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