Digital advertising network Komli Media has acquired Singapore-based Aktiv Digital, making it Komli Media's third acquisition within a span of one year. This is a 100 per cent acquisition and the Aktive Digital team will be a part of Komli’s leadership team in Singapore. Sales Director Chris Pattinson has been promoted to Chief Revenue Officer and the team has been further enhanced with addition of Calvin Choi, previously with TravelZoo, as Business Development Director to expand its publisher footprint across the region.
The acquisition comes after the company raised $15 million from Norwest Venture Partners, Nexus Venture Partners and Helion Venture Partners in January 2011 to fuel its expansion throughout India and across key markets in Asia Pacific. The company is also planning to enter Indonesia in a few months.
Aktiv Digital has a consolidated platform for buying online media across its premier, target and performance product suite that delivers single-site buys, content channels and a CPC and CPA performance based offering with re-targeting capabilities. Aktiv has been working with over 500 brands in the last 3 years across this platform.
"Aktiv Digital has been working as our partners in Singapore and it made complete sense for us to make the team a part of us and venture in that market. Aktiv Digital and its team have been at the forefront of bringing leading digital solutions to their clients, and we see them as a fantastic partner to expand in SouthEast Asia and bring our range of product and media offerings to this region. Komli is very enthusiastic about the South East Asian market and we are planning to launch in Indonesia very soon," Prashant Mehta, CEO, Komli Media has told AlooTechie.
Matt Sutton, CEO, Aktiv Digital, added, "We are really excited to be a part of the Komli family. We were looking for the right strategic partner to accelerate our growth in this region and Komli offered the right mix of financial muscle, product vision and entrepreneurial DNA."
"We are assembling a top-notch team to grow our business in this region aggressively. Having a footprint in SouthEast Asia gives us the ability to present a pan-regional solution to clients looking for marketing and monetization opportunities in APAC, and furthermore allows us to offer a broader set of Asian ethnic audiences to our clients in North America, Australia and the UK." said Akshay Garg, VP International, Komli Media. Garg will now be placed in Singapore and will oversee the initial operations.
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