Meta ropes in Prada to Join AI Smart Glasses Revolution

 

 

Meta is set to redefine the future of wearable AI devices through an exclusive collaboration with luxury fashion powerhouse Prada, signaling a bold new direction for its smart glasses portfolio. The partnership aims to fuse cutting-edge AI features with high-end design, taking Meta’s wearable ambitions beyond the mainstream and into the world of premium fashion tech.

This development follows the success of the Ray-Ban Meta smart glasses, co-developed with EssilorLuxottica, which brought AI-driven voice controls, hands-free camera capabilities, and real-time assistance to consumers. However, with Prada smart eyewear, Meta appears poised to appeal to a more fashion-conscious, upscale audience — offering a seamless blend of style, intelligence, and functionality.

 

The upcoming glasses are expected to retain the core features of Meta’s AI-powered ecosystem — including Meta’s onboard assistant, photo and video capture, and seamless connectivity with other Meta platforms — while adding aesthetic refinement and luxury appeal characteristic of Prada.

Although no official timeline or specifications have been released yet, insiders suggest that this partnership marks the beginning of Meta's broader push into diversified smart eyewear, hinting at a new wave of collaborations with top-tier fashion brands.

Meta has also recently hinted at a potential Oakley smart glasses launch, another move that further consolidates its presence in both the tech and lifestyle segments of wearables.

With the Meta x Prada partnership, the company is not only doubling down on AI wearable innovation but also strategically positioning itself at the intersection of luxury fashion and consumer technology — a market with growing interest in both function and flair. This initiative showcases Meta’s vision of making AI not just accessible, but aspirational and stylish.