Amazon launches Amazon Pay UPI for Android customers

Amazon has announced the launch of Amazon Pay UPI for Android users. Amazon Pay has partnered with Axis Bank to issue UPI IDs to its customers. Customers can now link their bank account on their Amazon mobile app and make fast, easy, and secure payments directly from bank account. Customers can use their Amazon Pay UPI ID to shop on Amazon.in, and also to make payments for their everyday needs including recharges and bill payments without entering bank account or debit card credentials, or going through a multilayer process to pay from their bank account.

With this launch, Amazon Pay customers will get a seamless experience for digital payments using their bank account to make payments without having to enter CVV or OTP, remembering net-banking customer ID, bank account number or other such details. Every customer transaction on Amazon is secured through mobile device verification as well as the UPI PIN. Customers can link their bank account and complete one-time setup process by setting up a UPI PIN, after which they can make instant payments. This launch is a key step to enable Amazon customers in adopting BHIM UPI as a digital payment method, thereby helping in the Government of India’s Cashless India initiative.

“We are very excited with our Amazon Pay UPI launch. This will offer a fast, seamless and secure digital payment experience on Amazon.in. Through Amazon Pay UPI, we are enabling customers paying through cash and bank accounts to make digital one-step payments for their shopping and other payment needs. We are constantly working towards delivering an awesome experience for our customers and the launch of Amazon Pay UPI is a key milestone in this journey. This launch will help accelerate adoption of merchant payments on UPI platform,” said Vikas Bansal, Director – Amazon Pay.

Amazon Pay will continue to leverage UPI platform to launch new features to further simplify customer experience and expand into new use-cases. Amazon is committed to the long-term vision of a less-cash India and continues to invest in experiences, which reduce customer friction, improve affordability and foster everyday habits, thereby building preference for digital payment. To try out the Amazon Pay UPI payments experience, log into Amazon from your Android mobile phone and choose UPI as your payment method to shop on Amazon.