Software

Blutic by Neokred Achieves Google Tag Manager Verification for Consent Management

Blutic, Neokred’s in-house cookie management platform, has been officially verified on Google Tag Manager (GTM), making Neokred one of the few Indian companies to receive this recognition. The certification is awarded after Google's rigorous technical evaluation, highlighting Blutic as a secure and reliable platform that enterprises can confidently leverage for DPDP Act-compliant cookie management.

The GTM verification allows enterprises to deploy the cookie management platform, Blutic, with ease. It helps follow privacy laws like the DPDP Act, capturing customer consent for data usage like ads or analytics, without friction to the user experience. For everyday end-users, it means simple cookie banner pop-ups to choose what data to share, building trust as their choices are respected across sites without slowing things down. This matters now with rising data privacy discussions.

What is Blutic, and why does the GTM Certification matter?

Blutic is designed to help digital platforms capture granular, purpose-driven consent on how customers' cookie data is collected and used. In line with regulatory requirements, it enables end users to easily accept, deny, customize, withdraw, or modify their consent at any time, giving them clear visibility and control over their data choices.

With Google Tag Manager verification, Blutic has cleared Google’s technical and security checks and is now listed in the GTM gallery, reinforcing trust and reliability for clients. This makes it easier for businesses to deploy consent directly through GTM and ensures smooth compatibility with Google Analytics, Ads, and other GTM tags. The pre-approved template also reduces implementation errors and compliance risks.

For enterprises, this means faster setup with minimal engineering effort. It also ensures tags are fired only after the right user consent is captured. Teams get centralised control to manage consent and tag behaviour from one place, while collecting cleaner and more reliable analytics data.

The recognition comes at a pivotal time, as organisations across India fast-track their efforts to comply with the Digital Personal Data Protection (DPDP) framework. With regulatory expectations becoming stringent around consent, data usage, and auditability, enterprises are looking for platforms that can operationalise compliance without compromising customer experiences.

“This recognition reinforces what we’ve always focused on — building reliable, compliance-ready infrastructure that enterprises can trust,” said Rohith Reji, Co-founder & CEO of Neokred. “Our teams have worked relentlessly to build a platform that makes consent management practical with ease. Customer feedback has played a key role in shaping Blutic, and this certification gives us even more confidence to keep working to make compliance easy for organisations.”

“I believe this is an important milestone for us,” emphasises Tarun Nazare, Co-Founder and Managing Director, Neokred. Tarun adds, “It enables our customers to get their hands on valuable insights without compromising user trust. This recognition is a testament to our commitment to building accurate, dependable infrastructure that aligns with global standards while staying rooted in India’s DPDP requirements.”

Neokred operates as a modular digital infrastructure provider, supporting enterprises across profiling, payments, consent, and privacy-led data flows. Its solutions are built for organisations across BFSI, ecommerce, healthcare, and other regulated sectors, helping them implement compliance at a system level rather than through fragmented manual processes. With Blutic now GTM Verified, Neokred continues to strengthen its position as a privacy-first infrastructure partner for enterprises in India and beyond in this ever-evolving, complex regulatory environment.