Discover Risks In Facebook Usage In Daily Live

With billions of active users, Facebook has become the world’s most popular social networking site — as well as a prime hunting ground for scammers, hackers, and fraudsters. It is a magnet for scammers.

The world's most popular social media platforms and apps gives cybercriminals ample opportunities to reach out to targets directly, contributing to a landscape where 62% of Facebook users encounter scams on a weekly basis, with malicious activity ramping up in the holiday season. It is the highest out of any social media platform.

Scammers create fake accounts with bots or stolen identities to inflate the popularity of posts. These accounts appear real through profile pictures and basic information, making it harder to distinguish them from legitimate users.

People come to Facebook to connect with the people and businesses they care about. Whereas The spammers behind fake likes have one goal — to make money off of Page owners without delivering any value in return. They make their profit by promising and generating likes to Facebook Page administrators who typically don’t understand that fake likes won’t help them achieve their business goals.

Scammers exploit fake likes by:

· Impersonation: Scammers might impersonate someone you know (e.g., a friend in desperate need) and use fake likes to make their pleas appear more believable.

· False urgency: Posts with high engagement create a sense of urgency or fear of missing out, making people act impulsively without verifying the information.

Facebook likes can be bought from various sites.. They are not fake accounts but they have been paid from advertisers and there are many companies that does this. For example, Google Adwords will pay a lot of companies to like them on Facebook.

So you can actually pay for real Facebook likes. The companies behind these websites are very smart at picking the Facebook profiles to like your page so it is virtually impossible to see a drop in your page's ranking.

Hence, quantifying the value of branding on Facebook, or any social media platform for that matter, can be a complex and challenging task. This is because branding goes beyond just likes, shares, and follower count.