Indian app Rizzle reached six million downloads, launches RSeries

Indian app Rizzle has managed to reach more than six million downloads in India and the United States of America and the platform’s audience base is expanding rapidly. Launched in 2019, Rizzle aims to break the monotonous idea of other video-sharing apps. It is more creator-centric and is open for a wide range of categories, including comedy, drama, mystery and crime, action, romance, fantasy, science fiction and more.

Content moderation has been increasing and becoming important for every short video app globally. After India slapped on Tik Tok for its unpleasant behaviour, unprofessional content, and China’s illegal behaviour, TikTok stars are in a dilemma now, and they are constantly searching for platform to showcase their talent.

To help muster to such issues Rizzle has put in place a multi-tier content moderation system, where videos pass through its proprietary AI algorithms, before being monitored by human moderation teams.  Rizzle operates on a sponsorship-supported model, where the audience can pay for creator channels across three tiers: Silver, Gold and Platinum.

Starting July 27, 2020, Rizzle will start evaluating applications received for “RSeries Originals “and “R360 Originals”.

 A three-minute pilot (3-6 videos of one minute or less) needs to be created by the participants. The video content can range from opinions to stand-up comedy acts, talk shows, from skits to vlogs, or others. The best entries will not only receive cash assistance, but the content creators will also earn international recognition as the Rizzle app is fast becoming the darling of the youths in India and the United States. Rizzle will also provide support with sound effects, design elements, and more for the chosen creators.

Vidya Narayanan, Cofounder of Rizzle App, said, “Indian content creators are highly talented. After the ban of TikTok and other Chinese apps, we see an enormous adoption of Indian apps by such innovative talent in our country. Our PM’s Vocal for Local is our inspiration to take the homegrown app Rizzle to not just a local audience but to a global audience too. We acknowledge the limited number of platforms available for those who have flair for creating original short content and to this end; we have launched “RSeries Originals”. The hunt is aimed at nurturing the careers of our actors, producers, storytellers, YouTubers, and ex-TikTokers. Our program has been designed to support creators with financial assistance to produce their shows and series and take their careers to the next level.”

Rizzle has announced the launch of “RSeries Originals” and “R360 Originals” — the first of its kind call for original vertical series. 

“We are very excited about “RSeries Originals” and “R360 Originals” as this is the first such contest for short video creators. At Rizzle, we have always appreciated and encouraged original content. Rizzle’s unique ‘Collabs’ feature allows creators to collaborate for debates, skits, talk-shows, and others. The platform supports sponsorships for creators to monetize their channels with audience sponsorships. Rizzle focuses on nurturing originality which makes this journey exhilarating and promising for creators,” said Lakshminath Dondeti, Cofounder of Rizzle App