Apps

Line join hands with FreeCharge to offer extra talk-time

by VARINDIA 2015-01-30

LINE has tied up with FreeCharge offering users up to 200% extra talk-time exclusively for its users in India. In a week-long campaign, LINE users shared FreeCharge stickers with groups to win Cashback of Rs.60 on a recharge of Rs.30 by FreeCharge. The metrics received between 7th and 16th January include 6.3 million stickers which were sent and 3,00,000 vouchers which were distributed through LINE. The partnership reflects LINE’s commitment to working closely with Indian brands to provide more effective way of engaging consumers. “In the last few months, the use of LINE by companies has shot up swiftly. With millions of users, LINE has become the perfect opportunity for brands to attract their target audiences. When LINE started out, it was simply a way to communicate with family and friends. However, in the last few years, LINE has proven to be an effective platform to reach and attract consumers. Consumers engage with brands through visuals, and short messages in chatting format. Consumers are a brand’s greatest advocates and are a great way to tell its story from the perspective of someone outside the company,” said Daman Soni, Business Head, LINE India. “FreeCharge keeps its followers on social media platforms excited and engaged through lucrative offers. In order to sustain FreeCharge's credentials as an aspirational brand for the youth, we thought of engaging through LINE stickers and its official account. It is helpful to also have an engagement element to an offer, which were stickers in this case,” said Alok Goel, CEO, FreeCharge India. The goal of marketing campaign is to attract people to deliver benefits of a product and service and hopefully turn them into customers. LINE helps with that goal to give a visual and local insight into the brand’s messaging, thus proving to be an extremely valuable tool for B2B companies as well.