Route Mobile has partnered with Idea Cellular to manage the international A2P SMS traffic in India. Route Mobile will address and protect revenue leakage via SMS grey routes and help Idea Cellular to improve Application-to-Person (A2P) monetization.
Route Mobile will integrate a multi-levelled SMS firewall solution for Idea Cellular, to secure its international traffic channels. The firewall will ensure that the brand’s International A2P SMS traffic enters Idea’s (India) network via authorized A2P SMS gateways. The international traffic includes messages originating internationally and terminating domestically and will be filtered as per mutually identified and agreed security terms.
Rajdipkumar Gupta, Managing Director & Group Chief Executive Officer, Route Mobile, says, “We are very delighted to partner with Idea Cellular. We will work jointly towards improving and monetizing the International A2P SMS sector. Our endeavour is to deliver great customer experience for our clients through tailor-made mobile communication solutions. We are optimistic of our SMS Firewall, Analytics and Monetization solution, which will offer a secure SMS channel to Idea Cellular and open up revenue channel.”
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