Timex Group evolves retail partnership with Timehut to open a new Growth Trajectory

The retail industry was steadily growing and progressing till last year, however, the pandemic brought a major paradox in the consumer sentiments affecting the industry in an unprecedented way. With Covid-19 and the restrictions around including the lockdown and sanitization protocols has led to a transformation in shopping habits that is led by the emergence of e-retail.

To capitalize on the growth in e -retail and to offer its consumers a ‘worry free shopping experience’, Timex Group has announced its partnership with the retail entity Timehut as an authorised online retailer for its leading brands today. Through this partnership, Timehut will be authorised to sell all the brands under Timex Group across various ecommerce portals such as Flipkart, Amazon, Myntra, Ajio, Tata Cliq as well as the brand's owned channels. This will help Timex India to have control and grow the marketplace across channels.

Timehut is fully developed for ecommerce platforms with the integration of the latest technology to serve consumers faster, better, and more efficiently. With a robust infrastructure and strong market acumen, Timehut is ready to deploy best practices and is open for strategic partnership with brands looking to amplify their online presence. What it also offers to its consumers is 100% guaranteed authentic watches, the biggest range of products which no other single entity can have, smooth delivery within 72 hours and support of a dedicated consumer helpline.

As one of the leading watchmakers in the world, Timex Group has introduced watches under several well-known brands across luxury, premium and health & wellness categories. Ranging from luxury watch brands such as Salvatore Ferragamo, Versace & Teslar to premium fashion brands including Ted Baker, Furla, Nautica & Versus Versace to home-grown brands like Timex, Helix and TMX, Timehut will be authorised to sell all brands under the Timex group at all e-com marketplaces and will cater to the needs of the convenience-seeking and fashion-oriented customers. Apart from the pan India outreach, this will also enable consumers in smaller cities, with limited offline stores, to shop from the vast range of watches offered by Timex Group brands.

Sharmila Sahai, Managing Director- Timex Group says, “We are elated to announce the partnership with Timehut today which will efficiently help us in reaching our existing and new customers base faster and offer an exhilarating digital experience to them. With Timehut, we are expanding our product portfolio and increasing preferences for our brands across segments to cater to the diversified needs of our consumer groups. We will ensure we meet the requirements across markets – metros and Tier I, II through a convenient shopping experience for all.”