WinZO Expands to U.S., Launches Short-Video Format

WinZO, India’s largest homegrown digital entertainment platform, has officially launched in the United States, marking a major milestone in its mission to export Indian gaming technology, intellectual property, and talent to global audiences.

The U.S. entry follows WinZO’s successful expansion into Brazil in 2023, positioning the company at the heart of three of the world’s four largest mobile gaming markets—India, Brazil, and the U.S. Together, these markets account for an estimated USD 65–70 billion in annual revenues and more than 20 billion mobile game downloads.

From leading by user base in India to entering the world’s largest gaming market by revenue, WinZO represents “Tech Exports 2.0”. Its international foray enables Indian developers to distribute culturally relevant games and competitive esports experiences in one of the most mature global markets through WinZO’s plug-and-launch distribution model.

WinZO’s global competitiveness is underpinned by a 250 million–strong user base, engaging across 100+ esports and social games in 15 languages. The platform is fortified by 100+ proprietary patents, spanning live streaming, real-time game engines, GenAI-powered vernacular companions, AI-driven cybersecurity, and one-click game integration. Through its $50 million ZO Fund, WinZO also supports early-stage ventures, strengthening India’s global innovation footprint.

Alongside its U.S. debut, WinZO introduced ZO TV, a short-video content format designed to diversify offerings and consolidate its position as a one-stop hub for interactive entertainment.

“We are proud to enter the U.S., the world’s most influential gaming market,” said Saumya Singh Rathore and Paavan Nanda, Co-Founders of WinZO. “This milestone empowers Indian game developers to reach global audiences while strengthening WinZO’s role as a global hub for digital entertainment.”

With its expansion strategy spanning formats, monetization, and geography, WinZO is positioning itself as the go-to consumer tech platform for next-gen content consumption worldwide—while continuing to serve Indian audiences and responsibly adapting to evolving regulations.