6 reasons why brands/enterprises should turn to an Omnichannel platform

By VARINDIA - 2019-06-21

6 reasons why brands/enterprises should turn to an Omnichannel platform

Traditionally, businesses reach out to their customers using a single dashboard for individual channels of communications. This is very complex and leaves no room for any customer experience. However, keeping track of every conversation on different communication channels can be cumbersome. Businesses now use multiple channels of communication like SMS, Voice, Email and popular messaging apps. Now, a unified API can manage tasks across multiple channels, all from a single dashboard. Campaign managers can now save their time to reach their customers via a single API than to login to multiple dashboards.

 

Intelligent message routing (IMR)
It takes the guesswork out of campaigns by reaching customers in real time through their preferred channels. It sends messages through a preferred channel and decides the next course of messaging action based read receipt until the communication is received and completed. The predictive analytics triggers optimised communications for individual channel and measures channel performance as well as campaign performance.

 

Hyper-personalization
It helps deliver highly customized experiences with unique product recommendations, personalized offers as well as a two-way communication with visually dynamic or rich messages that encourage engagement among the users across online and offline channels using a single API. A personalised campaign can help create brand loyalty.

 

Integrated Analytics
Some of the strong data insights include key performance indicators, funnel/cohort analysis, path analysis, demographics report, channel performance, data segmentation for remarketing and much more. With these actionable insights, one can segregate the data and plan their upcoming campaigns to get better quality results, develop smart marketing strategies for maximum impact and increase customer engagements.

 

Reduced time to market:
Omnichannel solutions reduce the development time which accelerates the development and deployment making it easier to go live in real time. The developers can find it is easy to deploy They can use a single API to build their own integrations, select their choice of channels and connect it with their existing systems.

 

Unified experience with chatbots
Chatbots assist in continuing the conversation from where the conversation originated even if a customer uses multiple devices. As businesses move from phone calls to live chats, they struggle to provide instant answers, which is of prime importance in chats. Chatbots solve this problem completely and provide programmatic responses in the blink of an eye.

 

Authentic & Secure
It generates, delivers, and validates OTPs for one-time password recovery, registrations or verify customer identity across any communication channel. It assists in routing conversations from channels to a fully controlled and branded environment that is owned by the organisations, such as a website or a mobile app which enhances security and privacy.

 

Omnichannel platforms assist businesses to engage with their customers not only via messaging apps in a mobile setting but also on traditional channels, such as SMS, email & voice, using a single API.

 

Mr. Rajdipkumar Gupta

 MD and Group Ceo at Route Mobile Limited


 CIO  - SPEAK
Start-Up and Unicorn Ecosystem
 SOFTWARE  Placeholder image
UiPath partners with Orica to scale Application Testing and Automation capabilities

UiPath partners with Orica to scale Application Testing and Automation capabilities

UiPath and Orica announced a global partnership to scale Orica’s application testing...

Accenture rolls out Velocity that helps Clients drive up to 50% faster business transformation on AWS

Accenture rolls out Velocity that helps Clients drive up to 50% faster business transformation on AWS

Accenture launched Velocity, a jointly funded and co-developed platform with Amazon Web Se...

actyv.ai to help Axis Bank with Supply Chain Finance solutions

actyv.ai to help Axis Bank with Supply Chain Finance solutions

AI-powered Enterprise SaaS platform, actyv.ai announced its partnership with Axis Bank to...

VARINDIA SIITF
SOUTHERN INDIA INFORMATION TECHNOLOGY FAIR (SIITF) -2018
BANGALURU
VARIndia - Star Nite Awards
STAR NITE AWARDS(SNA) - 2018
NEW DELHI
VARINDIA - OITF
ODISHA INFORMATION TECHNOLOGY FAIR(OITF)-2019
BHUBANESWAR
VARINDIA - WIITF
WESTERN INDIA INFORMATION TECHNOLOGY FAIR(WIITF) - 2019
MUMBAI
 INDUSTRY EVENTS Placeholder image
Eaton celebrates the success of its flagship event – EnnovATiON 3.0

Eaton celebrates the success of its flagship event – EnnovATiON 3.0

Power management company Eaton celebrates the success of its flagship event – EnnovA...

DIGISOL Systems to organize free online training on understanding FTTH basics for partners

DIGISOL Systems to organize free online training on understanding FTTH basics for partners

DIGISOL Systems will be conducting a free online training on Understanding FTTH Basics on...

Partners are the frontrunners who help customers embrace Digital Transformation - SNA 2022

Partners are the frontrunners who help customers embrace Digital Transformation - SNA 2022

VARINDIA witnessed a tremendous growth and momentum among the partners who attended the 21...

SCADA/OT Security Acceleration Program launched by National Cyber CoE, C-DAC and Infopercept

SCADA/OT Security Acceleration Program launched by National Cyber CoE, C-DAC and Infopercept

Data Security Council of India’s National CoE program in collaboration with C-DAC (C...


Copyright varindia.com @1999-2022 - All rights reserved.
Reproduction in whole or in part in any form or medium without express written permission of Kalinga Digital Media Pvt. Ltd. is prohibited.
Other Initiatives : www.mybrandbook.co.in | www.spoindia.org

advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription