Acer innovates to meet India’s rising laptop market needs

SANJEEV MEHTANI
CHIEF SALES OFFICER, ACER INDIA

As India’s laptop market surges, Acer remains committed to empowering businesses, students, and creative professionals with innovative, high-performance solutions tailored to their evolving needs. Valued at over USD 6.82 billion in 2024 and expected to reach USD 10.02 billion by 2034, the market is driven by increasing digital adoption, enterprise demand, and government initiatives. Acer is positioning itself to meet these expanding demands.

EMPOWERING WORK, STUDY, AND CREATIVITY

To cater to businesses, we offer laptops like the Aspire TravelLite, Acer TravelMate, Chromebooks, and Tablets, designed to enhance productivity and collaboration in hybrid work environments. These devices feature advanced security, long battery life, and seamless performance. For students, Acer offers lightweight laptops like the Aspire 3, 5, and 7 series and Swift Go, ensuring smooth multitasking, extended battery life, and immersive experiences for a digital-first education. Creative professionals benefit from high-performance models like the ConceptD series, Aspire SpatialLabs, and Swift Go AI, offering powerful graphics, high- resolution displays, and optimized processing power, ideal for video editing, 3D rendering, and content creation.

AI FOR SAFETY AND PRODUCTIVITY

As online security risks rise, Acer equips its laptops with advanced protection features such as power keycap fingerprint readers for fast authentication, built-in camera shutters for privacy, and Discrete Trusted Platform Module (TPM) solutions to enhance data encryption. Acer also integrates an intelligent system that locks the device when the user steps away, adding an extra layer of security. These features, combined with real-time threat protection, ensure users’ data and privacy remain secure in a world where digital threats are increasingly sophisticated.

AI is at the heart of Acer’s performance strategy. AI-driven optimizations boost system speed, multitasking, and battery life, ensuring a responsive experience for users across tasks. AI-based battery management reduces energy consumption while extending battery life, helping users stay productive throughout the day. High-speed charging technology ensures rapid recharging, allowing users to quickly restore their laptops and continue working without interruptions.

INNOVATING FOR A GREENER FUTURE

Acer is also deeply committed to sustainability through its Earthion initiative, emphasizing recycled materials, energy-efficient designs, and sustainable packaging. Products like the Aspire Vero, made from post-consumer recycled plastics, exemplify this dedication. By reducing environmental impact and enhancing product longevity, Acer continues to support users' needs with technology that aligns with a greener future.