Canon celebrates ‘Adopt a Village’ Initiative with the transformative journey of Parivali Village

Notable developments witnessed in the village across the four areas of Education, Eye Care, Environment and Empowerment along with infrastructure improvements.


Canon India marked four years of its adoption of Parivali Village, Bhiwandi, Maharashtra, the seventh village under its ‘Adopt a Village’ initiative. The celebrations were kicked off by Mr. Toshiaki Nomura, President & CEO, Canon India, who inaugurated the newly constructed rainwater harvesting facility & recharge pit to address the foreseeable issue of declining water levels in the regions of Maharashtra. 

 

Furthermore, these sustainable, cost-effective and eco-friendly solutions will meet the demands of water required by the school for toilet facilities, cleaning the school premises and ensuring watering of the plantation.

With a larger aim of providing quality education, as a part of its 4Es policy, Canon India has facilitated enrolment of total 594 students through its focused initiatives at the Resource Centre and Computer Classes. Notably, the school was twice recognised by Maharashtra Chief Minister’s ‘My School, Beautiful School’ campaign for overall development. 

 

Further strengthening the local infrastructure, Canon has made significant contributions to the establishment of drinking water stations, construction of toilets for boys and girls, and setting-up of a functional library. Additionally, 354 students have benefitted from skill-based training programs aimed at improving employability and self-reliance. Through the establishment of the ‘Vision Centre,’ the facility has provided over 4174 community people with timely eye camps and check-ups. Subsequently, fostering efforts towards a healthy environment, a total of 1685 trees have been planted, and further with the support of the village residents has conducted regular cleanliness drives.

Speaking on the four year journey with Parivali Village, Mr. Toshiaki Nomura, President & CEO, Canon India said, “By providing the village with essential resources and imparting critical skills, we have not only empowered a community but also deepened our commitment to sustainable progress. The positive changes witnessed in Parivali have deeply inspired me, and strengthened our resolve to shape a better future, fostering growth and ensuring brighter opportunities for them.”

Along with the ‘Adopt a Village’ project, the organization also launched the Skill Development and Livelihood programme last year in alignment with the Skill India mission. The project demonstrates Canon India’s commitment to contributing to Indian society by uplifting youth aged 18-25 years, living in urban slums by preparing them for seamless placement in customer-centric, grey-collar jobs, ensuring a pathway to stable and meaningful employment. As a significant impact, the program has enrolled 541 youth so far with 234 youth placed in jobs doubling their family income.

Since the launch of the ‘Adopt a Village’ initiative in 2012, Canon India has been undertaking the overall development of villages across India for a certain period. The initiative has brought a widespread impact in the last decade through its 4Es CSR policy as well as infrastructural development, in the adopted villages. At present, Canon India has a total of 9 adopted villages which includes Nandrampur Bass in Haryana, Parivali in Maharashtra, Annadodi in Karnataka, and Kalyanpur in Kolkata.

About Canon’s corporate philosophy ‘Kyosei’

Moving forward with this philosophy, they believe in standing in unison when it comes to their commitment to the community and strive to make a positive impact in the society and the environment. The organization is involved in various community welfare programs aligned with their 4Es CSR policy implying Education, Eye Care, Environment and Empowerment, to build progressive self-reliant communities.