Dell is committed to investing in its partner’s end-to-end experience with the brand

Anil Sethi
Vice President & General Manager, Channels – India, Dell Technologies

“We launched our 2022 Dell Technologies Partner Program with a renewed focus - Together, We Stop at Nothing. This celebrates the fifth anniversary of the program. In the span of five years, the Dell Technologies APJ Channel has achieved 70% growth.”  

Channel partners are integral to Dell Technologies’ overall success to deliver excellent customer experiences. They have always been the driving force behind Dell Technologies’ business growth and the company is committed to strengthening this ecosystem, with renewed focus and ample growth opportunities.

Dell Technologies is committed to enhancing partner experience levels and build services led go-to-market strategies, aided by new incentives and distribution support. With ever evolving needs and the continuously changing industry, customers seek partners who have their back and can offer world’s best solutions to deliver the results they are looking for. Dell Technologies continues to raise the bar on partner experience, offering new digital enhancements like incentive centres, new quoting tools in OSC and APEX. Its brand-new Incentives Center gave its partners an increased visibility and insight across all their program incentives in one centralized location – for Rebates, MDF (Marketing Development Funds), and MyRewards (incentive for partner sales specialists).

The program and strategy of its 2022 Dell Technologies Partner Program has been working hard for partners: Rebates payout has grown 80% and earned Marketing Development Funds (MDF) has increased by 95%.

Dell Technologies is committed to investing in its partner’s end-to-end experience and is excited for the opportunities that will allow Dell Technologies and its partners to create together, partnering for the future. Its partner program has been rated as one of the best in the industry. With the partner feedback process, Dell Technologies has found that even its partners view its program as simple, predictable and profitable. It keeps its program structure and engagement with partners consistent while continuing to invest in key focus areas. Dell Technologies designs its rules of engagement (ROE) around deal registration and to govern its internal sales team behavior in a way that promotes customer choice while protecting the integrity of its partner program principles. Dell Technologies makes sure that partners are engaged and understands all the capabilities that it has.

Dell Technologies listens to its partner’s feedback, and will continue to review its operational model to ensure the brand optimizes and simplifies its engagement with partners.