Hitachi Vantara’s partner program is designed to be Predictable, Pioneering and Profitable

Deepak Sar
Distribution & Alliance Director - Hitachi Vantara

“We offer various models of consumption to our partners and customers by way of our offerings under Everflex. The partner program is always designed with the changing needs of the businesses and partner needs.”

Partners are a critical part of every business and implementing well-planned partner programs helps to drive mutual success. A partner program must be predictable for a partner to develop the trust of working with the OEM partner. A partner program provides a structure for the partners- a broad framework for them to work within. When organisations are looking for an OEM to engage with, the partner program plays a key role in establishing benefits and building trust for the partner. It helps in outlining clear goals to tackle client challenges and designing innovative solutions to address them. Hitachi Vantara and its partners help organizations keep up, create value, and identify new opportunities using data. 

Hitachi Vantara helps its partners with a clearly defined and measurable MDF budget for lead generation, POC gear, partner enablement, industry sponsorships etc to expand the coverage and skills. It also helps partners with incremental resources with defined deliverables and ROI. The mantra is to sell more to earn more, and the cycle continues. 

The partner program at Hitachi Vantara is developed around 3 P’s – Predictable, Pioneering and Profitable. Its partnership models of resell, deliver, managed services and co-create are all based on these three pillars –
 
•    PREDICTABLE - Proven, future-proof offerings that leverage an integrated portfolio and open standards for third-party integration and repeatability
•    PROFITABLE - Build IP and services catalog leveraging automation tools in a repeatable, efficient manner that extends touch points and increases customer value.
•    PIONEERING - Extend relevance across customers by aligning technology and business outcomes. Up level IT to an Innovation Center. 

Hitachi Vantara provides Predictability to the partner business by way of clearly defining the rebate structure (the simulation of the same is available on its partner portal). It prides in providing one of the best rebate programs in the industry today. 

Hitachi Vantara takes the best industry practices into account and helps its partners grow their leverage with their customers. As an example, the brand helps its partners align with its OEM alliance partners to leverage on expanding the offering and leveraging the ecosystem.