The launch highlights MiQ’s focus on strengthening its technology capabilities in India, enabling advertisers and agencies to manage complex campaigns, unify fragmented media data, and achieve better measurement across multiple digital and television platforms.
MiQ, a global programmatic marketing company, has announced the India launch of its proprietary AI-powered platform MiQ Sigma at a special event held in Mumbai. The new platform is designed to help marketers navigate the increasingly complex multi-platform media environment and deliver more effective advertising outcomes.
The company, which has been operating commercially in India for over six years, said the introduction of MiQ Sigma marks an important step in expanding its technology-led offerings in one of the world’s fastest-growing advertising markets.
Strengthening programmatic capabilities in India
MiQ currently operates in more than 20 countries and continues to focus on long-term growth in the Indian market. The company aims to address fragmentation and complexity within the programmatic ecosystem through advanced technology and data-driven insights.
MiQ Sigma is designed to bring greater clarity and consistency to multi-platform advertising activations, particularly for campaigns that involve high operational complexity. The launch also complements MiQ’s strategic data partnership with Samba TV, which enables advanced cross-screen television insights and analytics. Together, these capabilities support unified campaign planning, activation and measurement across platforms.
The launch was announced by Gurman Hundal, Global CEO & Co-founder of MiQ, and Varun Mohan, Chief Commercial Officer India at MiQ, who highlighted the growing opportunities within India’s evolving media ecosystem. With its AI-powered infrastructure, MiQ Sigma aims to help Indian businesses achieve stronger media performance while expanding their presence globally.
Platform demonstration highlights capabilities
During the event, the company conducted a live demonstration of MiQ Sigma, illustrating how the platform integrates fragmented data, media signals and performance insights into a unified decision-support system. The demonstration showcased how advertisers and agencies can use the platform to plan, optimise and measure campaigns across different markets and platforms.
“With MiQ Sigma, our focus is on enabling better decisions for Indian brands in an increasingly complex yet opportune market. India represents one of the most dynamic advertising markets globally, and Sigma is built to scale with the market and adapt to India’s unique diversity across language, content and consumption to deliver superior and measurable media outcomes to brands,” said Gurman Hundal, Global CEO & Co-founder, MiQ.
“Our ambition in India is to simplify decision-making in an increasingly complex media environment. MiQ Sigma is built to help advertisers move beyond fragmented planning and toward more connected, accountable outcomes across screens,” added Varun Mohan, Chief Commercial Officer India, MiQ.
With the launch of MiQ Sigma, MiQ reiterated its long-term commitment to the Indian market and its goal of becoming a leading partner for complex, multi-platform programmatic advertising through the combination of advanced technology and industry expertise.
See What’s Next in Tech With the Fast Forward Newsletter
Tweets From @varindiamag
Nothing to see here - yet
When they Tweet, their Tweets will show up here.
