The social media performance of Union ministers came under review at a Cabinet meeting on Wednesday, with an overall ranking of ministers based on their digital outreach and engagement being shared with the members. The assessment covered the period from May 1 to August 15, 2026. The performance review covered Instagram, X and Facebook. The performance review covered Instagram, X and Facebook. Prime Minister Narendra Modi emerged as the top-ranked leader in the overall social media performance assessment.
Key parameters considered included the average number of posts put out each day, total engagement, average engagement per post, total and average likes, follower count and the overall level of interaction generated by each minister.
Sources said the exercise aimed to provide a comprehensive picture of the ministers’ digital outreach rather than simply measuring their follower base.
In an earlier meeting, ministers were also advised to step up their social media activity, focusing more on increasing engagement and encouraging meaningful interactions with citizens.
The exercise is significant as the government and the BJP have increasingly emphasized digital communication and direct outreach through social media platforms, particularly for communicating policy initiatives, government programmes and political messaging.
In an earlier Cabinet meeting, Prime Minister Narendra Modi had specifically urged his ministerial colleagues to step up their presence on platforms such as Instagram.
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