Partner program is the heart in driving Kaspersky’s business

PL Subramanian 
Head of Channel Sales - Kaspersky

To help MSPs advance from registered to silver, gold and platinum status faster and get more privileges with each level, Kaspersky introduced 5x multiplier for MSP subscription sales. It means that a partner’s sales of subscriptions multiply five times to reach the target for the next status. 

As a 100% channel driven company, Kaspersky’s partner program is the heart in driving our business.  Kaspersky prides itself on continuously improving its channel partner program, Kaspersky United. Our company’s award-winning partner program provides partners and resellers with all the tools, incentives and support needed, including technical and competency skills, for our partners to increase their business growth faster than their competitors.  

The program is designed in a way where the monetary benefits are more aligned with the reseller’s own goals. The rebates become more transparent and predictable and cover more Kaspersky products and services. Training updates include new courses for MSPs, sales and technical specialists, and 10 new authorized training centers across the globe. MSPs now also receive higher rebates and simpler status progression from registered to platinum. The innovations come in alignment with Kaspersky’s channel strategy for enhanced partner education and support, strong focus on enterprise products and on MSPs 
Monetary rewards become available for more products, services and premium support included in the Kaspersky price list. Partners can also earn rebates starting from Silver status and receive a progressive rate while moving to the next Gold and Platinum levels. The rate also depends on which solution the sold product belongs to: the initial reward is for Kaspersky Security Foundations, it increases for Kaspersky Optimum Security and reaches the maximum at Kaspersky Expert Security solution. The program also allows for a single sales target for our B2B rebate program. A partner can be more flexible in its priorities and sell any mix of products - they all are accounted for in one target. 

For partners who prove the knowledge in one or more Kaspersky Enterprise solutions and differentiate their business by getting Enterprise+ specialization, Kaspersky is offering rebates for successful PoC for customers. 

Kaspersky United also empowers managed service providers with an increase in rebate rates for products included in the MSP program. These are such offerings as, for example, Kaspersky Endpoint Security Cloud, Kaspersky Endpoint Detection and Response, Kaspersky Managed Detection and Response service, Kaspersky Industrial CyberSecurity and many more.