Partnership is one of the key elements of Optoma’s marketing and channel network

Vijay Sharma 
 Country Head - Optoma 

Optoma gives partners a fair share in the profit and allows them to grow throughout the year. Currently, Optoma is planning to provide extra incentive and also maintain a good relationship with partners to increase brand recall in their mind.   

The partner programme is crucial for providing clients with distinctive value. Being the leading company in the projector sector, we constantly aim to establish a strong network of channel partners across the nation. We have a strong bond with our partners that allows us to understand consumer needs, current trends, and help in meeting customers’ demand.  We always strive to build a solid network of channel partners around the country.  

Recently we got into a tie-up with Supertron Electronics Pvt. Ltd. for reaching out to customers across India, to solve the queries and to provide the best possible after sales service to the buyers. Moreover, partners help in driving the interest of the target group, creating a new customer base, increasing sales and thriving company revenue. 

Partnership is one of the key elements of our marketing and channel network. The business strategies adopted by us for our partners and distributors are transparent and fair in nature.  Amidst this cut-throat competition, companies need to build up a personal relationship with the channel partners to understand their needs and extend support accordingly.  We conduct multiple training programs, hold workshops and doubt solving sessions for our distributors. We have a separate team to support dealers, partners and distributors to create a seamless distribution system across the nation. 

We provide profit guarantees to the channel partners that promote and collaborate with Optoma on every level. We run an established program for certifying our channel partners according to their strength and provide tiered margin structure. From time to time there are additional incentive programs which includes better margins and experiences for our partners. The sales and service team are accessible and are provided timely support with local marketing and brand awareness activities.  

We also run a partner program for our experience zones. Partners are encouraged to demonstrate Optoma projectors in best environment and with our focus models.  The sales staff of our dealers are also roped in with incentive programs to run a successful channel management programs which emphasis in taking care of the sales lead and closing the entire buyer cycle.