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The update intensifies competition with Elon Musk’s Grok, which lacks video capabilities.
Perplexity has introduced a groundbreaking AI video generation feature on X (formerly Twitter), allowing users to create 8-second AI-generated videos with sound directly on the platform. By simply tagging @AskPerplexity with a prompt, users receive a generative AI video tailored to their input—complete with visuals, sound, and even dialogue. This new Perplexity feature is designed to elevate AI content creation and boost user engagement across Perplexity’s X platform.
The move also marks a strategic step in Perplexity’s broader effort to challenge tech giants like Google, especially as it prepares to launch its own browser, Comet, aiming to rival Chrome. With the rise of visual-first platforms and the popularity of short-form content, Perplexity videos on X place the AI startup at the center of next-gen interaction models on social media.
The move also marks a strategic step in Perplexity’s broader effort to challenge tech giants like Google, especially as it prepares to launch its own browser, Comet, aiming to rival Chrome. With the rise of visual-first platforms and the popularity of short-form content, Perplexity videos on X place the AI startup at the center of next-gen interaction models on social media.
While the feature significantly enhances Perplexity social media visibility, it has sparked concerns about the spread of AI-generated misinformation, particularly on X—a platform already criticized for lax content moderation. Perplexity claims to have implemented robust safeguards and content filters to prevent abuse and ensure responsible AI use.
Perplexity has said that it has implemented strong content filters to prevent the misuse of the latest AI video generation feature. This innovation also intensifies the rivalry with Elon Musk’s Grok, another popular AI bot on X, which currently lacks video capabilities. As generative AI video tools gain traction, Perplexity’s visual leap could set a new standard for AI-driven social engagement.
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