Inflow Technologies drives growth with strategic alliances and value-added distribution strategy

Rajesh  Kumar,  Senior  VP  – Tech BU at Inflow Technologies, shares insights on the company’s focus and agility. “Inflow has always played a pivotal role in the Indian IT distribution space, but the last 3–5 years have been about strategic recalibration,” he states. “We operate within a $6 billion total addressable market and track our share through DTAM—Distributor Total Addressable Market—built entirely around vendors we’ve signed. Expanding that DTAM, while growing our share within it, has helped us reach mid-30% market share levels.”

Central to this growth has been Inflow’s sharp focus on strategic alliances. “Our recent partnerships with Ruckus Networks, Neat, and ViewSonic are more than vendor additions—they’re    deliberate moves   to   bolster   high-growth areas like intelligent networking, hybrid collaboration, and next-
 
gen visual technologies,” says Rajesh. He emphasizes that future plans revolve around cloud-native services, cybersecurity, and edge computing—areas where enterprise needs are shifting rapidly.

What sets Inflow apart is its commitment to value-added distribution, not as a buzzword, but as a structured, five-pillar strategy. “Pre-sales,   post-sales,   TAC,   Centre of Excellence, and our Learning Academy—these are not extras; they’re essentials,” Rajesh explains. “We don’t just move boxes—we enable business transformation.” With  robust  service  delivery models and a skilled workforce, Inflow continues to bridge the gap between evolving technologies and real-world enterprise needs. “The line between distribution and value- add isn’t blurred,” he adds. “It’s being redrawn—and we’re defining where it goes next.”