Samsung’s ‘AI Subscription’ plan for phones, tablets coming next month

Samsung will be starting to offer its AI subscription plan starting next month. Starting from next month, Samsung will open its AI Subscription Club, a subscription plan that lets users rent/subscribe to Galaxy AI smartphones and tablets.

Samsung's AI Subscription benefits include users subscribing to AI-powered smartphones and other AI-equipped devices without buying them outright. The fact that the South Korean tech giant could start charging for those features started making rounds after it brought AI features to its phones and tablets.

Samsung subscription plan announcement at CES

This information was revealed at CES 2025 by Samsung Electronics Vice Chairman Han Jong-hee. He said, “We will apply the subscription service to Galaxy smartphones starting next month. Ballie will be introduced first in Korea and the US, and we plan to supply it as a subscription in Korea.”

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So, with Samsung’s AI subscription, instead of buying a smartphone or tablet, users can subscribe to it using a monthly plan, similar to how they subscribe to media streaming services like Netflix and Spotify.

Samsung also recently started a subscription service for its home appliances (air conditioners, refrigerators, and washing machines) in South Korea and received a very good response from local consumers. Just weeks after the introduction, subscriptions accounted for nearly 30% of all sales at Samsung Stores.