Samsung’s basic mantra is to power progress

Uday Macaden   
Head of Enterprise Channel Sales, Samsung India Electronics  

“The basic mantra that we work on is powering progress together. That's how the channel works. This is how all the channel managers, as well as sales managers, work with the T1s and T2s. Samsung is a renowned brand and it has been winning many accolades and recognitions for many years now. There is tremendous opportunity in the plethora of products that we have, and it's a journey that we would want to initiate from the IT perspective. There is a lot of awareness that we are trying to create. When we look at B2B offerings, we look at innovation, security and service. Innovation is something that Samsung prides itself on. We are the global No. 1 company with 6000+ patents, enabled by our R&D. Samsung R&D spends $21 billion+ every year on innovation, new product and solutions development. We have 30+ R&D centers, of which three are in India, and the largest outside of Korea is also in India. The investments in India from Samsung are tremendous. We also have 35+ manufacturing capabilities, two of them are in India. The one in Noida is the world's largest Mobile Factory across all OEMs globally. Since Samsung manufactures its own hardware, and therefore we have control over the kernel, the OS and the applications that come bundled in our devices. We support that with software, as we have understood that this meshing of the two is what gives you the edge and the customers value that. It is an integrated solution and can be found across our complete range of products, starting from a smartphone to a bespoke refrigerator. One of the most important aspects of any sales is service and Samsung in India has a pan India coverage when it comes offering its sales service.”