Seagate’s strong channel capable of meeting the needs of the AI-driven data landscape

Sameer Bhatia
Director of Asia Pacific Consumer Business Group and Country Manager for India & SAARC, Seagate Technology

Seagate’s commitment to improving disk capacity, data reliability, and reducing environmental impact helps organizations remain competitive in the AI landscape. Its Mozaic 3+ platform showcases how advancing areal density meets AI-driven demands, helping businesses handle growing data efficiently and optimize their storage infrastructure.

Channel partners are crucial to Seagate, driving mutual business growth and success through shared incentives and goals. Seagate is dedicated to building a strong and versatile partner ecosystem that can succeed in the changing digital environment.
“Our aim is to continuously enhance and broaden our partner network by providing extensive training on product knowledge and technological advancements, offering supporting co-marketing efforts, and equipping them with essential business tools,” says Sameer Bhatia, Director of Asia Pacific Consumer Business Group and Country Manager for India & SAARC, Seagate Technology.
These resources help keep partners’ current with industry developments and effectively serve the customer needs.
“A great example of this is our Seagate SkyHawk Partner App, a critical tool that fosters real-time communication and provides partners with instant access to essential information such as storage requirements, investment calculators, and online warranty service bookings,” explains Sameer.

ADDRESSING DATA CHALLENGES
India stands out as one of the fastest adopters of AI, with rapid AI application adoption contributing to exponential data generation. Businesses are increasingly focusing on developing compute-intensive infrastructure necessary for training large-language models (LLMs). The primary concerns for businesses and CIOs are scalability, TCO and sustainability.
Seagate believes this is the crucial moment for areal density innovation to answer these challenges. Seagate’s Mozaic 3+ platform showcases how advancing areal density meets AI-driven demands, helping businesses handle growing data efficiently and optimize their storage infrastructure.
With 90% of large data centre exabytes stored on hard drives and hard drives remaining the primary storage choice for AI scale requirement, increasing storage capacity to enable each disk to hold more data is the most efficient path forward. The Mozaic 3+ platform delivers notable improvements in storage TCO by reducing acquisition and operational costs, contributing to sustainability goals, while using the same materials resources as the reliable 3.5-inch form factor. Seagate’s commitment to improving disk capacity, data reliability, and reducing environmental impact helps organizations remain competitive in the AI landscape.
“As AI continues to permeate various sectors and with Gen AI driving massive storage demand as a powerful data creator, we are approaching a critical inflection point in data growth. Seagate’s go-to-market policy for 2024-2025 is centred around providing cutting-edge, sustainable and scalable storage solutions that meet the dynamic needs of the AI-driven data landscape, thereby enabling businesses to thrive, innovate and achieve success,” concludes Sameer.