The channel serves as the driving force that amplifies CrowdStrike’s ongoing growth

Jon Fox
Vice President Channels and Alliances
CrowdStrike Asia Pacific & Japan

CrowdStrike continues to run regional, local, and virtual enablement initiatives, such as CrowdConnect events and Falcon Champions program, to upskill its partners’ sales teams and technical experts on how best to position CrowdStrike to new and existing customers. The company sees a fantastic uptake in India for both of these initiatives and continues to roll them out to more cities across India.

CrowdStrike has introduced and expanded multiple initiatives to help our channel ecosystem accelerate their business growth and deliver superior customer outcomes by consolidating on the AI-native CrowdStrike Falcon platform. These initiatives include:

CrowdStrike Falcon Flex – Falcon Flex empowers partners to maximise value, maintain strong margins and outpace their competitors with adaptable licensing for the Falcon platform’s full portfolio of best-in-class modules. Customers benefit by gaining full flexibility to use any of the Falcon platform’s modules they need, when they need it, and across their subscription term.

Accelerate Partner Program – Accelerate sets the standard for uniting the cybersecurity partner ecosystem and enables them to accelerate growth and profitability through enhanced education, incentives and gamified rewards, resources, training programs, and support tools.

Services Partner Program – Our Services Partner Program empowers GSIs, MSPs, and MSSPs to accelerate adoption of CrowdStrike Falcon Next-Gen SIEM, with specifically designed training and enablement, performance-driven incentives, tools, and CrowdStrike resources and support.

APEX Program – APEX accelerates customer growth and revenue outcomes for distributors by providing them with a strategic framework of enhanced partner enablement and pipeline building activities.

Most recently, we announced a new strategic distribution agreement with Redington. We continue to run regional, local, and virtual enablement initiatives, such as our CrowdConnect events and Falcon Champions program, to upskill our partners’ sales teams and technical experts on how best to position CrowdStrike to new and existing customers. We see a fantastic uptake in India for both of these initiatives and continue to roll them out to more cities across India.

CHANNEL PARTNERSHIP POLICY
As a channel-first company, channel and partner ecosystem engagement is vital for CrowdStrike in providing customers with industry-leading cybersecurity solutions and services. The channel is the force multiplier behind our continued growth.

At CrowdStrike, we want our partners to be focused on driving growth of the Falcon platform. This means we need our partners to invest and build capability around the Falcon platform holistically versus individual modules, and become proficient in how they sell CrowdStrike as the definitive security platform.

We have a robust set of Partner Programs that our ecosystem can leverage, depending on their business focus and GTM strategy. All our programs are centered on making sure our partners are rewarded for their investment in activity and capability, along with ensuring that they are rewarded for continuing to increase new customer adoption of CrowdStrike or driving expansion within current mutual customers.

With 30 modules driving customers’ cybersecurity transformation, the Falcon platform enables customers to stay ahead of evolving threats and optimize their cybersecurity investments, while providing partners with leading-edge security solutions to build their valued-added customer offerings around. By constantly enhancing Falcon platform through breakthrough innovations and strategic acquisitions, CrowdStrike continues to expand its position as cybersecurity’s platform of choice for the AI era.