A channel-first company, SolarWinds enables partners to go beyond product sales

ROHIT KUMAR SHUKLA
SENIOR SALES DIRECTOR, INDIA & SAARC, SOLARWINDS

“At SolarWinds India, significant investment has been directed toward building a resilient channel ecosystem. The recent appointment of Sukhdeep Singh as the head of channel sales for Asia-Pacific and Japan underscores this focus, aiming to strengthen partner alliances, expand regional reach, and accelerate growth in the observability and IT management software business. Across regions, SolarWinds actively invests in the partner ecosystem through SolarWinds Partner Summits. In India we are a channel-first company helping partners to go beyond product sales and provide strategic consulting, industry insights, and expertise in implementation and support for their customers.

CHANNEL ENGAGEMENT & ENABLEMENT POLICY

The SolarWinds channel engagement strategy is built on transparency, growth, and partner enablement. The SolarWinds Partner Program empowers partners with a consistent and predictable structure, offering expansive field coverage, expert product training, sales and technical support, and performance-driven rewards. These elements are designed to help partners grow by selling across the full SolarWinds portfolio, capturing new market opportunities, and maximizing profitability through an annuity-style subscription model and robust renewal streams.

The channel strategy is further supported by the 2025 Partner Program, introduced under the theme “Elevating Together,” which delivers enhanced benefits, financial incentives, and resources to help partners thrive in a rapidly evolving technology landscape. At SolarWinds, we are dedicated to creating lasting value for partners through collaboration, shared growth and a unified vision.”