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A unique brand positioning helping D-Link retain its market share across products  

Anoop Jarial
VP Product Marketing, D-Link (India) Limited

“In my opinion the role of marketing in any organization is more aligned towards business growth. While marketers continue to reach out to their market place through traditional medium, it is imperative to also adapt to newer trends which encompasses use of digital platforms which has almost become ‘voice of the customers’ these days. Technology and more specifically internet is a change agent, with customers thoroughly researching on the products beforehand and then deciding which one to buy. 

At D-Link it is our unique positing and brand reliability that has helped D-Link retain market share across different product segments. We continue to be undisputed leaders in Wireless and Switching. D-Link is certain to carry forward the success in future. The present government focus on driving the country's economy and digital infrastructure has broadened the horizon for brands like ours, and we look forward to being a part of the nation building process in this digital era. 

D-Link helps both businesses and customers Connect to More. Our enterprise solution enables organizations to connect to their customers. We have a gamut of innovative products that address the growing demand of end-customers. So be it high speed portable 4G devices, Whole Home Wi-Fi Solution like COVR or Smart home solution based on IoT technology like Smart Plug, Motion sensor, the Mini HD Camera etc . D-Link has it all.

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