"Aadhaar is important in terms of its design, technology and data integrity"

“I have a couple of things that we should update. I think AADHAR is an important thing in terms of its design, technology, data integrity etc. Then AADHAR is also helpful in the fact that it answers the who part and the identity of an individual. Now, 1.25 bn people are identified. Now the big question comes, which all other big companies are interested in it? That answers what, why, when and where. Intent and desire - that’s where all the marketing lies. The attribution is the biggest game in terms of marketing and it is possible by profiling. Once you get attributed for a thing, I get to know what, when and how you did that because of identity. Now profiling happens when you have third party players. They say that AADHAR is secured. But with eKYC data all over the place, there happens to be leakages from third parties. But in actual, the AADHAR data is not leaking. So the identity space constraint, probably it is secured. When it is considered that Data is the new oil, we have the oil that everybody wants – to be able to attribute and profile. Once it is done they know all the parameters then the theme changes because your privacy is getting violated. The privacy is not violated by somebody else holding your identity but the mission is happening by combining all of these things, which we need to address in terms of policy where we can say attribution and profiling have to be limited.”

Karma Bhutia
Founder & CEO iShippo.com