Abhishek and Aishwarya Rai Bachchan battle AI misuse in Delhi High Court

Abhishek Bachchan has filed a plea in the Delhi High Court seeking an injunction against the unauthorized use of his image and AI-generated content, following Aishwarya Rai Bachchan’s similar move over deepfake videos and digitally manipulated explicit material

Bollywood actor Abhishek Bachchan has filed a plea in the Delhi High Court to protect his personality rights, becoming the latest in a growing list of Indian celebrities taking legal steps to curb misuse of their identity in the digital space. The move follows a similar petition filed by his wife, actress Aishwarya Rai Bachchan, earlier this week.

Bachchan is seeking an injunction to prevent the unauthorized use of his image, likeness, and persona across websites and digital platforms. His petition specifically calls for action against the distribution of altered or AI-generated content, including deepfake videos and explicit material.

Concerns over AI-driven misuse and online fraud

Represented by advocates Pravin Anand, Ameet Naik, Madhu Gadodia, and Dhruv Anand, the actor named a website, Bollywood Tee Shop, among the key defendants. According to the petition, the site has been producing merchandise such as T-shirts featuring unauthorized images of Bollywood celebrities, including Bachchan.

The legal team highlighted that some online entities have used artificial intelligence tools to create manipulated visuals and sexually explicit content featuring the actor. This misuse, they argue, not only harms the actor’s public image but also increases the risk of online scams and identity fraud involving public figures.

In his plea, Bachchan requested the court to block such websites and remove offending content from major online platforms like Google and YouTube.

Judicial recognition of personality rights expands

Ameet Naik, partner at the law firm representing Bachchan, noted that the Indian legal system is increasingly recognizing personality rights. “We were the first to secure such orders for Amitabh Bachchan, and have since represented Anil Kapoor, Jackie Shroff, Aishwarya Rai, and now Abhishek Bachchan,” Naik said. “Such legal protections are essential, especially in the age of AI and deepfakes.”

Earlier this week, Aishwarya Rai Bachchan also approached the Delhi High Court to prevent unauthorized use of her name and likeness, citing the circulation of AI-generated intimate content. The court has indicated that interim relief orders may soon be issued in her case, with further hearings scheduled for November 7 and January 15, 2026.

The back-to-back petitions reflect rising concerns in the entertainment industry over digital exploitation of celebrity identities.