Shoppers Stop has collaborated with Accenture to accelerate its digital commerce transformation across retail channels. The programme aims to enhance customer experience and profitability, as well as support Shoppers Stop’s goal of being the go-to digital destination, a joint statement stated.
Venu Nair, Shoppers Stop MD & CEO said omnichannel commerce has been a huge focus area for the company. By collaborating with Accenture, we want to further strengthen our digital commerce strategy for greater reach and access and also improve the overall shopping experience of our customers," he said, adding that the company aims to "achieve significant profitable growth" in the digital commerce revenues over the next three years.
Sameer Amte, a managing director at Accenture, who leads its retail practice in India, said, "We are combining our deep retail experience with diverse capabilities across strategy, analytics, technology and digital marketing to help the company drive its omnichannel strategy."
Shoppers Stop, retailer of fashion and beauty brands, has been transitioning from being a brick-and-mortar to an omnichannel retailer, empowering customers with its digital initiatives to ensure a seamless shopping experience, it added.
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