Acer ensures partners to grow & evolve and respond to changing market needs
CMO & Consumer Business Head,
Acer that has always been a very channel friendly company has devised a range of programs for partners for 2019, starting from regular product training, introduction of thin and light series of products (both gaming and mainstream) and strategic programs which will help the partners to grow.
Acer is working on ease of doing business by partners with us by streamlining processes, providing the right sales and marketing materials, progress reports and many others. In addition to these, we also look at specific regions, the potential to grow and acceptability of our products into that existing ecosystems. We also look at them as an extension of our business; for instance, with Microsoft ending their support with Windows 7, customers will gradually have to shift to Windows 10 which means, channel partners will need redirect the end users towards modern PCs which are faster, sleeker and feature rich for better customer experience.
By introducing the right product to the right customer channel partners will always play a key role in providing extensive market reach and coverage to introduce the new technologies to the market.