ADATA eyes Indian market with renewed interest

Richard Tan
MD
ADATA Technology (India) Pvt Ltd 

Where does India as a market stand today in ADATA’s Business map?  How does opening a new office in Mumbai help your business plans gain momentum?

India is one of the most significant developing markets we are committed to for a long term prospective. The new office investment that we have done just proves our commitment for this market. With the opening of a new office, we are sure that this will help us gain a stronger foothold in the Indian market.Majority of our products in the Flash memory market are very dynamic in nature in terms of pricing and having our own set of people with the right infrastructure just helps them take a grip of the situation better and act accordingly. It also gives our partners a strong belief that ADATA is a long term committed player and doing partnership with them is just adding value to their business.

ADATA is also unique in its own way wherein we as a brand provide storage solutions not only for PC segment with our external HDDs and USB Pen drives, but also for mobile and tablet segment as well as personal cloud with our products like UD320, AE400 and AE800. 

From a global standpoint, how has the Indian market performing for ADATA? Has the revenue in the last few quarters been satisfying?

From the global standpoint ADATA India business is slowly but steadily growing, especially in the DRAM and External Hard Drive segment. ADATA DRAM is one of the dominant brands in southern India whereas in West it is the External HDD.In East our strength however are the UFD drives. Our revenue growth has been as per our expectations over the Q-o-Q and exceeding our expectations.

Which segment has been the most profitable for you - Solid State Drives, USB Flash Drives, Memory Cards, External storage?

SSD which is still in its infant stages in India is one of the most profitable segments because of the sheer fact that it has higher ASP (Average Selling Price) and very few brands are focusing on the same. In terms of highest revenue churner, it’s the External HDD segment.

How is the current Memory market in India doing? What kind of opportunities exist that ADATA can still tap?

With the USD fluctuating, the memory market segment is currently in a very volatile situation and most of the big memory partners are going slow,thus creating a temporary shortage in this segment. For ADATA, we are working very closely with our partners in keeping them updated on the trends and developments and helping them create opportunities in the markets along with other marketing and technical support.

Brief us about your latest products launches and throw some lights on your latest launches on LED Business?

The 2 new IT products that we have introduced are surely going to be a big hit amongst the mobile and tablet segment wherein it provided an additional storage along with easy sharing of images, videos, photographs etc through a wi-fi hotspot with much ease. 

In terms of our LED business, we have introduced products for home and commercial segment to begin with. Initially our focus will be on consumer segment and later depending on how the market is shaping up, we will be adding more and more products in out kitty.

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