Addressing growing security needs
Yogesh B. Dutta,
Sr. Vice - President,
Aditya Infotech Ltd.
The Indian security and surveillance market has been growing steadily over the last few years. In the past, the focus has been on analog-based installations or CCTVs as they are commonly known. However, the rise in demand from sectors like Hospitality, Banking, Healthcare, Real Estate, Retail, etc is propelling the need for superior technology, affordability and customization to become paramount. Megapixel Security Cameras, Thermal Imaging Cameras and IP-based surveillance systems, access control, and Home Security solutions are fast becoming the standard for the surveillance industry today.
Aditya Infotech on Security Fast Track
A leading Security Surveillance solution player, Aditya Infotech Ltd (AIL) provides state-of-the-art security and safety solutions from global brands while keeping in mind the rigorous Indian conditions. “We focus on creating application-based suites of surveillance solutions for different verticals such as government, educational institutions, banking, hospitals, transportation and much more. Our team aims to provide customized solutions that can address security and surveillance requirements of any individual or institution,” explains Yogesh B. Dutta, Sr. Vice- President, Aditya Infotech Ltd.
When it comes to their security and safety solutions, they have a whole gamut of them that includes video surveillance, intelligent video surveillance, mobile surveillance, thermal imaging, fire safety, human monitoring, access control & attendance management and home automation.
To make this complete range available to their partners and dealers, Aditya makes use of their distribution network that happens to be one of the largest in the country. With owned offices in more than 45 locations across India, Aditya has a team of more than 550 sales, technical solution experts and support professionals catering to 6,000 system integrators, dealers and distributors across the nation. “This allows us to effectively distribute, grow and position our 30 principal brands in India. Our network and team of experts are also adept at supporting our channel partners in the installation and maintenance of security solutions and products,” asserts Yogesh.
Opportunities galore for Channel
While they constantly strive to improve the penetration of their channel and system integrators in the Indian security industry, channel empowerment continues to remain as a key thrust for Aditya. They continuously undertake special initiatives to educate and train channel partners about the products and solutions that the company offers. Yogesh reiterates, “Our aim is not only to create a wide distribution network but also to create awareness and understanding within the community for the varied solutions that we can provide.”
On the other hand
Various incidents at the domestic and international level have created a growing need for high-end security and surveillance solutions in the Government. The Government has, of late, become more aware and cautious about public safety and security after unfortunate incidents and has started allocating funds towards various city surveillance projects. “We have noticed a rapid growth and demand of intelligent surveillance solutions for public areas, transportation and other areas of concern. Having already taken a leadership in the safety and security industry, our solutions are being deployed at different places to create a safer environment,” says Yogesh.
In the end
Taking a cue from the surveillance industry the way it is growing, Aditya Infotech has been quick enough to cash in on this growing sector by making available products and solutions that happen to cater to every security need of a customer. Challenges are many, but Aditya has strategized to outweigh them by picking up every trend that has come to dominate the surveillance space, promising growth and business opportunities.
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samrita@varindia.com
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