Adobe and SapientNitro expand their Global Partnership

Adobe Systems Incorporated and SapientNitro have announced expansion of their global partnership, including integration of the Sapient EngagedNow platform with Adobe Marketing Cloud.  This integrated offering provides a solution for creating, delivering and optimizing consumer experiences across Web, social, mobile, and digital displays.

"In today’s always-on world, digital marketing platforms are a critical piece of our clients’ customer engagement strategies to ensure their brand stories are made more relevant and pervasive across an ever-changing landscape. With EngagedNow, brands can create rich multi-channel customer experiences without having to design, develop and support the infrastructure required to enable these experiences. And with the integration of Adobe Marketing Cloud, clients now have an added analytical edge to measure, refine and optimize their stories to create even deeper engagement with their customers," said Alan Herrick, President & CEO, Sapient.

Building upon SapientNitro and Adobe's shared passion for driving innovation in omni-channel brand engagement, they are extending their partnership to offer customers some additional benefits like complete hosted and managed services for Adobe Marketing Cloud solutions from SapientNitro with EngagedNow, flexibility to use all Adobe Marketing Cloud solutions via SapientNitro’s usage-based operating model and ready-to-use integrations built specifically for key verticals, including travel, sports and entertainment, retail, and financial services, that help make development and deployment more efficient.