Adobe announces a Unified Solution for businesses to ensure brand visibility

Adobe announced its Brand Visibility, a new solution for businesses to ensure their brand is visible, trusted and chosen across AI surfaces. The new offering is part of Adobe CX Enterprise, a new end-to-end agentic AI system that simplifies how businesses manage their entire customer lifecycle, from acquiring and engaging prospects to driving conversion and lasting loyalty.

Adobe Brand Visibility will enable businesses to succeed in the latest battleground for consumer attention, where audiences are embracing AI-powered chat services and browsers to discover and evaluate product offerings. New data from Adobe highlights the substantial growth in this channel, where AI traffic to U.S. retail sites have surged 1,324% between October 2024 and May 2026. In the travel sector, AI traffic is up 2,215% in the same period.

“In a world where customers often interact with an AI tool before ever reaching a business's website, visibility is everything now,” said Anil Chakravarthy, President, Customer Experience Orchestration Business, Adobe. “Adobe has helped brands navigate and get chosen in every wave of marketing transformation, and Adobe Brand Visibility now provides a comprehensive solution for teams to expand their company's influence across AI surfaces. Following the close of our Semrush acquisition, we moved quickly to integrate its capabilities, and early customer demand has exceeded expectations.”

Adobe Brand Visibility is a comprehensive solution for Generative Engine Optimization (GEO) that combines the industry-leading capabilities of Adobe LLM Optimizer with Semrush’s AI Optimization. Consider a travel brand seeing consumers embrace AI tools for trip planning and competitors being recommended by ChatGPT. With Adobe Brand Visibility — drawing on nearly 300 million real-world AI search prompts (the largest global database of its kind) — teams can see exactly which prompts they are winning or losing. Combined with Adobe’s first-party signals from owned channels, marketers gain a complete picture of how their brand appears across ChatGPT, Google AI Mode, Microsoft Copilot and Perplexity AI, from mention frequency and audience reach to competitive share-of-voice and content gaps. AI agents then surface prioritized recommendations, and updates can then be deployed in minutes, with impact measured directly in the tool. Teams can then connect every GEO action to bookings, pipeline and revenue via integrations to Adobe’s analytics solutions — all in a single workflow.