Adobe debuts Dynamic Tag Management for Marketing Cloud

 In order to speed up the process for tagging content to be measured and optimized across Web properties, Adobe has unveiled a new dynamic tag management capability for Adobe Marketing Cloud. It integrates existing Adobe tag management capabilities with market-leading technology from the recent acquisition of Satellite technology.

The new functionality provides marketers tremendous flexibility and control to quickly implement digital marketing strategies, while reducing IT dependence. Dynamic tag management supports both Adobe and non-Adobe tags. While currently available to all Adobe Marketing Cloud customers, in the future dynamic tag management will be extended to marketers using any digital marketing platform.

John Mellor, VP of Strategy and Business Development, Adobe, stated, As marketing tools become more sophisticated, the technical aspects of installing and managing them can grow considerably. With dynamic tag management, we are making marketers’ day-to-day work easier and more effective by removing the pain from tagging content to be measured and optimized across industry solutions.

In addition, the new capability will dramatically speed up the deployment of Adobe Marketing Cloud solutions such as Adobe Analytics and Adobe Target.