Adobe gets recognition for Its Strategy with Adobe AudienceManager

Adobe has announced that Adobe AudienceManager, a fully integrated component of Adobe Marketing Cloud, was recognized as a leader and received the highest score for Strategy in “The Forrester Wave: Data Management Platforms, Q3 2013” report by Forrester Research, Inc.
Adobe was one of the companies Forrester invited to participate in the independent report, which reviewed seven data management platform (DMP) vendors across a 70-criteria evaluation including vendors’ current offering, strategy and market presence.

Adobe AudienceManager (AAM) leads the pack in this first-ever Data Management Platform Forrester Wave, with a strong current offering, well-defined strategy, and the force of a multibillion dollar company to help deliver on that strategy. Adobe’s 2010 acquisition of standalone DMP technology Demdex gave it a foothold in the space, but the real Adobe Marketing Cloud story  of which AAM is described as a critical component – has only just begun to come to fruition, stated the recently published report. 

In addition to Adobe’s position as a leader in the DMP evaluation, Forrester also noted Adobe AudienceManager’s DMP clients describing the seamlessness across several Adobe products  including its Analytics and Target products.