Adobe has announced the company has been recognized as a leader in "The Forrester Wave: Enterprise Marketing Software Suites, Q4 2014". Adobe was among a group of select vendors that Forrester Research, Inc. invited to participate in the independent report that evaluated the most significant marketing cloud vendors. Adobe Marketing Cloud was positioned highest in current offering, strategy and market presence and achieved the highest scores possible in 21 out of 46 criteria overall.
"We are proud to be recognized as a leader with the highest scores in Current Offering, Market Presence and Strategy, in this Forrester Wave report on Enterprise Marketing Software Suites. We believe our top scores across a number of criteria is a testament to the completeness of our offer and to our unique ability to help marketers across all aspects of their workflow – from their use of Adobe Creative Cloud for content creation through the management, delivery and optimization of that content through Adobe Marketing Cloud," said Brad Rencher, Senior Vice- President & General Manager, Digital Marketing at Adobe.
Adobe Marketing Cloud is used by the world’s leading digital marketers from companies, including Alex & Ani, AOL, Audi, BET Networks, Condé Nast, Dun & Bradstreet, Kate Spade Saturday, Lenovo, MGM Resorts, Philips, Rakuten, Starwood Hotels and Resorts, Time Warner Cable, University of Phoenix, Verizon Wireless and thousands more.
