AI Emerges as the Driving Force Behind Digital Growth

A report says, global spending on artificial intelligence will surpass $512 billion by 2027, more than doubling from 2024 levels. 
 
This rapid acceleration reflects a fundamental shift in how organizations view technology investment. 
  
AI is no longer an experimental add-on; it has become central to enterprise strategy and long-term competitiveness.
 
In India, this shift is even more pronounced. 
 
76% of enterprises are already testing, piloting, or actively planning investments in generative AI. 
 
Organizations are re-allocating budgets as AI spending grows faster than any other digital technology category, outpacing traditional investments in cloud, analytics, and automation. 
 
This trend underscores the reality that AI transformation is now inseparable from digital business growth.
 
While digital transformation initiatives—such as cloud adoption, application modernization, and data integration—remain foundational, AI has emerged as the primary engine driving innovation. 
 
Enterprises are leveraging AI to enhance decision-making, automate complex processes, personalize customer experiences, and unlock new revenue streams.
 
Moving forward, the next generation of digital businesses will be AI-native by design. 
 
In this future, no new digital enterprise will be built without AI at its core. 
 
As a result, India’s technology investment landscape is being reshaped, with AI positioned not just as a tool, but as the defining force behind sustainable growth and competitive advantage.